About the Brand
ABOUT THE BRAND
Founded by Will Herrington, the vision is rooted in experience, care, and a deep respect for real moments. These films and photographs aren’t simply images, but keepsakes — records of connection, emotion, and presence, meant to be returned to and cherished over time.
"FROM the VERY FIRST CALL I had with WILL to OUR WEDDING DAY, WE FELT HEARD and LIKE OUR VISION was UNDERSTOOD"
— Rachel, 2025 Bride
I’m Will — filmmaker and storyteller, leading a team built on trust and experience. Often found with a camera in hand and a timeline close by, focused on presence, intention, and the quiet in-between moments that linger over time.
I came up through weddings, storytelling, and years of lived experience, shaping how I see every frame. I’m drawn to calm composition, honest pacing, and the quiet choreography that allows real moments to unfold naturally. On a wedding day, I guide with confidence and ease — helping couples feel comfortable, present, and supported. The work balances refined craft with genuine emotion, creating films and photographs that feel natural, timeless, and deeply human.
This work isn’t about staging perfection; it’s about honoring truth with care. It’s the nervous breath before the vows, the unspoken glance, the laughter that carries late into the night. These are the moments I commit to preserving — stories that endure long after the day itself.
xo,Will
WHAT WE BELIEVE
01
PRESENCE OVER PERFECTION
02
EXPERIENCE CREATES CALM
03
HONESTY ALWAYS OUTLASTS TRENDS
04
PREPARATION IS INVISIBLE, BUT ESSENTIAL
05
THE IN-BETWEEN MOMENTS MATTER MOST
06
AND THE BEST STORIES ARE THE ONES THAT FEEL LIKE YOU
FROM the
TEAM
We are a team built on trust, preparation, and shared perspective — different strengths, common standards, and a deep respect for the responsibility we’re entrusted with guide how we show up together. Working as one, we create an environment where couples feel supported, understood, and free to be fully present.
John A. - VIsion
Nicole W. - Heart
Ethan S. -Go to
Morgan C. - BFF
Izzy V. - Passion
Our style emphasizes restraint, rhythm, and clean framing — creating immersive work that feels elevated, natural, and true to how each day unfolds.
Our approach is grounded in preparation and trust — allowing us to guide calmly, adapt instinctively, and create space for genuine moments to unfold naturally.
We’re drawn to couples who care about how their day feels — who value trust, ease, and storytelling rooted in intention and honesty.